Why Join?: A Fresh Perspective on Member Recruitment
If you are involved in membership recruitment for your Chamber, please take part in our next Membership Peer Network event. . .
Why Join?: A Fresh Perspective on Member Recruitment
Speaker: Todd Letts, MBA CCE
Description: Todd Letts will provide an insightful update on the member segmentation matrix, a profiling tool that chambers across North America are using to streamline efforts to convert prospects into members.
Attendee Outcomes:
- Better understand prospect motivations by psychographic (why join?) segmentation
- Craft better messaging to prospects improving conversion ratio
- Save time in member development by better matching products and services to member needs
Highly respected by his peers, in 2015, Todd was awarded the James Carnegie Award for leadership and mentorship by Chamber Executives of Ontario. In 2008, he obtained the Certified Chamber Executive designation. Todd has led workshops for chamber executive associations in Atlantic Canada, Saskatchewan, Manitoba, Ontario, New York, the Carolinas and Arkansas. He is the former chair of the Canadian Chamber of Commerce Executives Council (CCEC) and a past director of the American Chamber of Commerce Executives (ACCE).
An active distance runner, Todd has raced in more than a dozen marathons world-wide.
Date and Time
Wednesday May 3, 2017
2:00 PM - 3:00 PM EDT
Wednesday, May 3, 2017
2:00 to 3:00 p.m. EDT
Location
Conference call
Fees/Admission
This Membership Peer Network event is offered free of charge to CCEC members but please register so that you will receive the connection information for the call
Website
Contact Information
Shelley Morris
204 795 2000
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