Webinar: Return On Membership & The Brand Driven CEO
Return On Membership (ROM) And The Brand Driven CEO
Does your brand drive your business strategy, and does it provide a demonstratable return on membership?
We know the world has changed, we don’t need reminding, we live it every day in our organizations through our membership and our communities. Building our organization is now more challenging than ever and requires that we think different, look different, feel different and act different. To be the difference makers we need to be, we must meet the needs of those that are building their business, those investing in being more competitive, those driven by bettering the business ecosystem, and those that are purpose driven. Only then will we clearly define and communicate what Return On Membership is for our members.
Can You and Your Board Articulate the Following For Your Chamber?
What is our single purpose?
Does our purpose support our members’ purpose?
What’s our brand, what is a Brand and our point of differentiation?
What is our value proposition?
Do we know which members want what?
Are we going where the puck is going?
How do we position our chamber, so we’re heard?
Join Chamber CEO, Rory Ring, from the Sault Ste. Marie Chamber of Commerce for a thought-provoking session on how we think about our Chamber’s brand, how it drives business strategy and impacts operational execution. Combing approaches from “Jobs To Be Done Theory’, “The Brand Driven CEO”, “Start With Why”, “Find Your Why”, “From Good To Great” and brand architecture through segmentation, discover a new approach to defining your Chamber’s Brand and Return On Membership.