Webinar: Membershift: Why Members Leave and the Strategies to Bring Them Back

Membershift: Why Members Leave and the  Strategies to Bring Them Back  
Keynote Speaker: Sarah Sladek, Founder and CEO, XYZ University LLC
 

Membership organizations are reporting  higher levels of disengagement and decline  than ever before. That’s a fact. It’s also a fact  no one really knows how to solve the  problem.  If they did, the decline would have reversed  long ago.

Think about it. Membership is not a recognized subject of expertise. There are no  degrees, defined requirements, career paths, or educational tracks. Membership organizations employ millions and generate billions in revenue, and not a single person has been certifiably or definitively trained in the subject of membership.

This means the strategies essential to member engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. It also means associations have continued to borrow best practices from business and non-profit models or relied on the traditions of the past.

A new membership strategy is urgently needed, and Sarah Sladek has discovered it.