CCEC Webinar - Focus on the Cause, Not the Club: The Next Investor Model

Focus on the Cause, Not the Club: The Next Investor Model - Speaker - Cathi Hight
• How can we create a revenue model that is not dependent on membership dues?
• What is the next big idea after the “tiered dues model”?
• Why is being essential more important than being relevant?
Chambers seek “golden hand-cuffs” or benefits to influence businesses to join and renew. Tiered dues models for membership creates exclusivity, but do not feel inclusive. In communities dominated by Millennials and Gen-Zers, we know that causes attract more people than clubs because a sense of belonging and being part of transformational change is a powerful combination. It is time to focus on our missions instead of membership and move from being relevant to a small group of members to becoming essential to our communities.

In this session, you will explore:
• Trends that decrease the growth of membership.
• The disconnect between strategic planning and membership models.
• How to develop an investor model that fosters positive change, provides money for your mission, and increases community

Speaker: CATHI HIGHT
President, Hight Performance Group; Developer of The Member Retention Kit and A New Approach to Tiered Membership.
Cathi helps associations meet the expectations of their members and effectively communicate the value of membership. Cathi was a national trainer for ACCE (Association of Organization of Commerce Executives) for membership development and has been an instructor for the U.S. Organization of Commerce’s Institute for Organization Management since 2004. Her diverse career experience includes having served as the VP of Operations for the Chamber of Commerce of Hawaii.