CCEA Summit 2025
We're heading to Lacombe on July 9-11! Registration is $300 + tax/person.
Table Talks: Membership, Chamber Management & Technology Systems
In small groups, you’ll have 45 minutes to discuss 3 topics - membership, Chamber management, and technology and operational systems. We’ll spend the final 15 minutes sharing ideas and best practices as a group.
Boost Your Bottom Line: The Power of Chambers Plan
Boost Your Bottom Line: The Power of Chambers Plan
Join your Chamber Relations Manager for an interactive session sponsored by Chambers Plan - the only employee group benefits program that generates non-dues revenue for Chambers each month! During this session you'll gain valuable insights about the program, explore best practices and success stories from your peers, and put your knowledge to the test in a game show-style challenge to win great prizes!
Thrive with AI: Save Time, Amplify Impact and Get Things Done
Chambers of commerce will gain practical tools to boost efficiency and impact. Attendees will leave with a prompt-building cheat sheet, ready-to-use chamber-specific prompts, sample outputs, and access to a shared collaboration hub.
Key benefits include saving time on routine tasks, enhancing advocacy messaging, and empowering small teams to do more with less. This session is all about giving chambers resources they can put to work immediately.
Operational Excellence Unlocked: Harnessing Policies & Procedures For Chamber Growth
Strong governance and effective operations are supported by clear policies and procedures. In this session, Roxane Gray, creator of the ClearWork™ System and founder of Clirico - The Workplace Clarity Company, will explore how Chambers of Commerce can strengthen accountability, consistency, and clarity across both Board governance and day-to-day management by treating policies and procedures as essential tools for operational excellence and member trust. The session will also highlight how Executive Directors can ethically leverage AI as a practical assistant in drafting, organizing, and modernizing these foundational tools.
Operational Excellence Unlocked: Harnessing Policies & Procedures For Chamber Growth
Strong governance and effective operations are supported by clear policies and procedures. In this session, Roxane Gray, creator of the ClearWork™ System and founder of Clirico - The Workplace Clarity Company, will explore how Chambers of Commerce can strengthen accountability, consistency, and clarity across both Board governance and day-to-day management by treating policies and procedures as essential tools for operational excellence and member trust. The session will also highlight how Executive Directors can ethically leverage AI as a practical assistant in drafting, organizing, and modernizing these foundational tools.
Define A Great Chamber Leader
In small groups, participants brainstorm a list of qualities that define a great Chamber leader. Led by previous CCEA award recipients, groups will discuss the standout qualities of great leaders. During the final 15-minutes, each group will share a key quality on a visual leadership board.
Working Effectively With Your Municipality Panel
Strong relationships between Chambers of Commerce and municipal governments are essential for fostering local economic growth, shaping policy and advocating for the needs of businesses. This panel brings together experienced Chamber leaders from across the province to share practical insights, success stories and lessons learned.
The Future Ready Chamber: How To Modernize Visibility, Drive Member Success, and Become The Hub Your Business Community Can't Live Without
The Future Ready Chamber: How To Modernize Visibility, Drive Member Success, and Become The Hub Your Business Community Can't Live Without
Chambers are at a crossroads—businesses are changing, expectations are shifting, and the old model of events and newsletters isn’t enough anymore.
In this dynamic session, former Chamber President and Visibility Strategist Kelly Sinclair explores what it takes to become an essential driver of business growth in your region. You'll learn how to shift from being seen as “nice to have” to absolutely non-negotiable—by offering real value, fostering strategic collaboration, and leveraging modern tools to amplify your members’ success.
This talk offers a fresh, forward-thinking perspective to help Chamber leaders confidently evolve and lead in today’s business landscape.
In this dynamic session, former Chamber President and Visibility Strategist Kelly Sinclair explores what it takes to become an essential driver of business growth in your region. You'll learn how to shift from being seen as “nice to have” to absolutely non-negotiable—by offering real value, fostering strategic collaboration, and leveraging modern tools to amplify your members’ success.
This talk offers a fresh, forward-thinking perspective to help Chamber leaders confidently evolve and lead in today’s business landscape.
Content With Purpose: Elevating Member Value Through Strategic Social Media
In a noisy digital world, how can chambers of commerce stand out and truly serve their members online? This session dives into building a social media strategy that goes beyond likes and shares—it’s about delivering real value.
Learn how to create purposeful content that reflects your chamber’s mission, showcases your members, drives engagement, and strengthens community ties. We’ll explore practical content pillars, tools for planning and consistency, and tactics to highlight local businesses while maintaining a strong, professional voice.
Whether you're working with a full team or juggling social media solo, you'll walk away with a clear framework to make your online presence more intentional, impactful, and aligned with your chamber’s goals.
Learn how to create purposeful content that reflects your chamber’s mission, showcases your members, drives engagement, and strengthens community ties. We’ll explore practical content pillars, tools for planning and consistency, and tactics to highlight local businesses while maintaining a strong, professional voice.
Whether you're working with a full team or juggling social media solo, you'll walk away with a clear framework to make your online presence more intentional, impactful, and aligned with your chamber’s goals.

Date and Time
Wednesday Jul 9, 2025 Friday Jul 11, 2025
The conference begins with a networking lunch on Wednesday, July 9th at 12:00pm, and will end with a bagged lunch to-go on Friday, July 11th at 12:00pm.
Location
Reservations can be made by calling (403) 782-3535 and requesting the CCEA Summit 2025 Room Block. The room block can not be accessed online.Lacombe Best Western Hotel
4751 63rd St Street, Lacombe, AB T4L 0H8
Room block: $159.00 + tax per night
Fees/Admission
Conference registration is $300 + GST